Is Apple a company?

Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Macintosh personal computer.

What makes Apple a good brand?

Apple is a case study of how a company's identity can be thoughtfully nurtured over decades through unwavering adherence to good design and user experience principles. Apple has mastered cultivating loyal customers and building lasting relationships through its seamless ecosystem of products and services.

What products does Apple sell?

Apple's core product lines are the iPhone smartphone, iPad tablet computer, and the Macintosh personal computer. The company offers its products online and has a chain of retail stores known as Apple Stores.